Free resource
The local SEO checklist for small businesses.
Practical checks in plain English. Work through it yourself in an afternoon — no SEO knowledge needed.
Preview
PDFGoogle Business Profile
- Primary category is the most specific option
- Opening hours + holiday hours are complete
- Phone number is local and answered
- At least 10 recent photos
- Services and products are listed
- A post published in the last 7 days
Reviews
- You ask every happy customer
- A QR code is visible in your shop
- Every review gets a reply
- Replies are in the reviewer’s language
Listings
- Name, address, phone identical everywhere
- Apple Maps and Bing Places claimed
- No duplicate profiles
Website
- Loads in under 2.5 seconds on mobile
- Phone number is tappable
- Each main service has its own page
- Address and area are clearly mentioned
Guides
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