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Sample report

Local SEO audit — sample report

This is exactly what you get from our free audit: your Google Business Profile, reviews, Google Maps rankings, website and AI search readiness (AEO & GEO), how you compare with competitors — and a 90-day plan.

Northgate Dental Studio is a fictional example business. All data on this page is illustrative.

Northgate Dental Studio

58/ 100
  • Google Business Profile9.2/10
  • Reviews & reputation6.0/10
  • Local rankings (Google Maps)2.6/10
  • Website (local SEO)6.8/10
  • AI search readiness (AEO & GEO)2.7/10

The example business

Business
Northgate Dental Studio (fictional)
Category
Dentist — family and cosmetic
Location
Leeds, UK · walk-in practice
Main keyword
“dentist leeds”
Audit goal
More new-patient calls from Google Maps and AI search
Competitors
The top 3 practices Google shows nearby

Where it started

Overall score

58/100

Google rating

4.3

Reviews

61

Maps position at the door

#6

Top-3 coverage

4%

AI readiness

27/100

What every audit checks

Five areas, measured with real data — and anything we can’t check is clearly marked “Not verified”, never guessed.

Google Business Profile

  • Business status
  • Primary category
  • Phone number
  • Website link
  • Opening hours
  • Photos

Reviews & reputation

  • Average rating
  • Number of reviews
  • Owner replies — how many and how fast (not verified in this report)
  • New reviews in the last 3 months (not verified in this report)
  • Common praise and complaints (not verified in this report)

Local rankings (Google Maps)

  • At your location
  • Top-3 coverage
  • Average position (where found)
  • You vs. the top 3 nearby

Website (local SEO)

  • Mobile speed score
  • Secure website (HTTPS)
  • Mobile-friendly setup
  • Homepage title
  • Description for Google
  • Tap-to-call phone link
  • Same phone as Google profile
  • City in title or main heading

AI search readiness (AEO & GEO)

  • LocalBusiness markup (schema)
  • FAQ section on the website
  • FAQ markup
  • AI crawler access
  • llms.txt file
  • Consistent contact details

Top findings

Every finding is ranked by impact and explained in plain language: why it matters and exactly how to fix it.

F-01 · High priorityEffort: Low · Impact: High

Your website has no LocalBusiness markup

Why it matters: This hidden “business card” (schema) tells Google and AI assistants your name, address, hours and services in a format machines understand.

What to fix: Add LocalBusiness structured data (JSON-LD) with your name, address, phone, hours and services.

F-02 · High priorityEffort: Medium · Impact: High

You have 61 reviews — competitors average 142

Why it matters: Review count is a strong ranking and trust signal. People compare businesses side by side, and more reviews usually wins.

What to fix: Set up a simple, steady review routine: ask every happy customer, use a QR card, and reply to every review.

F-03 · High priorityEffort: Low · Impact: High

Your website blocks AI assistants (GPTBot)

Why it matters: ChatGPT, Perplexity and other AI tools can’t read your site, so they can’t recommend you — they mention competitors instead.

What to fix: Update your robots.txt to allow these crawlers. It’s a two-minute change for your web developer.

F-04 · Medium priorityEffort: Medium · Impact: Medium

Your rating (4.3★) is below competitors (4.6★)

Why it matters: Side by side in the map results, small rating differences change which business people tap.

What to fix: Ask your most satisfied customers for reviews and reply to every review — it shows you care.

Where the leverage is

The business compared with the top 3 practices Google shows for “dentist leeds”. Every gap is a chance to overtake them.

MetricNorthgate Dental StudioRiverside Dental CarePark Row DentistsCity Smile Clinic
Google rating4.34.74.64.5
Total reviews6118814296
Profile photos610+10+8
LocalBusiness schemaNoYesYes—
FAQ on websiteNoYesNo—
Tap-to-call on websiteNoYesYes—

The 90-day plan

What we’d do, step by step — quick wins first.

Days 1–14

Phase 1 · Quick wins

  • Allow AI assistants in robots.txt
  • Add a tap-to-call phone link
  • Upload 10+ recent photos
  • Rewrite the homepage title (service + city)
  • Add your city to the title and main heading

Days 15–45

Phase 2 · Foundation

  • Add LocalBusiness schema markup
  • Add an FAQ section with real customer questions
  • Speed up your site on phones (target 90+)
  • Make the main content load in under 2.5 s
  • Publish an llms.txt file

Days 46–90

Phase 3 · Growth

  • Grow reviews to 142+ with a steady routine
  • Close the rating gap with new reviews and replies
  • Build relevance to reach the top 3 for “dentist leeds”
  • Extend your reach across your area (local pages, reviews)

Audit questions

  • A check of everything that decides whether nearby customers find and choose you on Google: your Google Business Profile, reviews, Maps rankings, website and listings. Ours also checks AI search readiness (AEO & GEO) — whether ChatGPT and Google AI Overviews can understand and recommend you.

Ready to rank higher in your area?

Book a free 15-minute strategy call. We’ll look at your Google presence together and tell you honestly what would move the needle.

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