SampleExample project for illustration — real client case studies are published with permission.
The situation
Clínica Sorriso is a three-chair practice in central Lisbon run by two dentists who speak Portuguese, English and Spanish. Around half of their patients are expats and international students — yet when someone searched for “dentist near me” or “English speaking dentist Lisbon”, the clinic sat on position 9, below three chains.
Their Google profile had a generic “Medical clinic” category, five photos from 2019 and no mention of languages. Reviews had stalled at 38, mostly from years ago.
What we did
- Profile foundation: primary category “Dentist”, secondary categories for implants and orthodontics, full opening and holiday hours, and 40 new photos of the team and rooms.
- Languages front and centre: “English, Portuguese and Spanish spoken” in the profile, on the website and in every review reply.
- Review routine: a QR card at reception and a short follow-up message after each visit, in the patient’s language.
- Treatment pages: separate pages for implants, Invisalign and emergency care, each with clear prices and a call button.
The result
After six months the clinic ranks #2 for “dentist near me” across most of central Lisbon, reviews grew from 38 to 212 with a 4.9★ average, and calls from Google almost tripled.
We went from page two to the top three. And every month I get a short report I actually understand.