The situation
Brightwell Dental Studio is a three-chair practice in south Manchester serving families, young professionals and international students. Most new patients came through word of mouth, while Google sent searchers to larger chains nearby.
For searches like “dentist near me”, “NHS dentist Manchester” and “emergency dentist Manchester”, the practice rarely appeared in the top results. Its Google Business Profile had a half-empty services section, photos from five years ago, and an old phone number still listed on several directories.
What we did
- Profile foundation: Set “Dentist” as the primary category, added secondary categories, and corrected hours, holiday hours and contact details.
- Treatment visibility: Listed every treatment, including implants, Invisalign, emergency appointments, whitening and children’s dentistry.
- Consistent listings: Fixed the old phone number and address format on every directory, so Google saw one clear set of details.
- Review routine: A short message after each appointment with a direct review link, and a personal reply to every review.
- Fresh photos: Team, treatment rooms, reception and the street entrance, so first-time patients know what to expect.
- Treatment pages: Dedicated pages for emergency dentistry, implants and Invisalign, each with prices, FAQs and a call button.
The result
Within six months the practice moved from #11 to #3 for “dentist near me” across its core area. Reviews grew from 52 to 198, and monthly calls from Google rose from 26 to 71.
Key takeaway: Great dentistry doesn’t rank by itself. Complete, consistent information is what lets Google recommend you.